In the dynamic world of social media, understanding the Instagram algorithm is crucial for any brand's success. Our agency specialises in demystifying these algorithms to help your brand excel. Here’s our breakdown for 2024.

Algorithm Diversity

Instagram uses different algorithms for feed posts, stories, Explore pages, and Reels. Each segment analyses user interaction like likes, comments, and shares, tailoring content to user preferences​​.

Feed Posts

The feed algorithm now prioritises user interests. Signals like the nature of the post, user interaction history, and content type are key. This change underscores the importance of creating engaging content that resonates with your audience​​.

Reels

For Reels, Instagram values quality and creativity. High-resolution, original Reels with engaging, relevant content get prioritised. This is an excellent opportunity for brands to showcase creativity and engage with a broader audience​​.

Stories

The Stories algorithm favors content from frequently interacted accounts. Regular engagement through interactive features like polls and quizzes can significantly increase your visibility​​.

Explore Page

This algorithm focuses on user interaction history and post popularity. Continuously sharing compelling content with strategic captions and relevant hashtags can increase your chances of featuring on the Explore page, a hub for new audience discovery​​.

Account Types

Regardless of whether it’s a business, creator, or personal account, the algorithm treats all account types equally. However, business accounts have additional benefits like auto-publishing features, which can be a strategic advantage​​.

Strategies to Enhance Engagement

Boosting your algorithmic ranking involves encouraging interactions and leveraging your existing community. Consistently sharing Instagram Reels, using engaging captions, and incorporating hashtags and keywords are some of the effective strategies to enhance your reach and engage new audiences​​.