If you want to reach people who don't already follow you, which format is better: Reels or Tik Toks? 

From our experience with clients who have smaller followings, it seems TikTok does a far better job of pushing content out into the world than Instagram Reels does.

If you're looking to achieve reach with your content and build an audience from scratch, TikTok is probably the best choice.

However, when it comes to a celebrity or brand who already have an established audience... It's a different story.

Posting Reels from an account with followers has improved how Instagram values our clients content helping with their algorithm. 

Overall, we would recommend that if you need rapid growth and eyes on your brand with the capacity to make engaging videos. Use Tik Tok.

If you want a higher value audience, be patient with Instagram.