Brands finally get community right (with the help of creators)

As the tide on social media shifts away from glossy mega-influencers towards smaller and more authentic communities, brands that partner wisely with creators are connecting with new audiences, earning their trust, and gaining cultural capital.

Marketers get creative as consumers wise up to social ads

Marketers will be spending more on social ads in 2022—but to stand out, they’ll have to work harder to create ads that mirror and enrich the distinct experience each social network offers.

Social quietly matures out of the marketing department

As marketers become more confident in measuring the ROI of their efforts on social media, high performers are spreading the love across the rest of their organisation.

Heart of the post-pandemic Social becomes the shopping experience

While the brick-and-mortar storefront lives on, it’s clear social commerce isn’t going anywhere. In 2022, small businesses will extend the customer experience across social storefronts while large enterprises will test the limits of the online shopping experience.

Social marketers save their brands from the customer service

Amid halting global supply chains and staffing shortages, many businesses can expect an influx of no-so-happy customers in 2022. Meanwhile, demand for customer service over social has been surging. Social media managers now find themselves in an ideal position to play the hero and steer their organisations through the upheaval.