The fact that TikTok has come under fire in recent months is not reflected in the number of users. Every month, 4.5 million Dutch people (the Dutch population consists of only 17 million people) are active on the app, an increase of more than one million in three months.
The number of Dutch TikTok users has increased exponentially in recent months. Every month, 4.5 million Dutch people are active on the app, an increase of more than one million in three months. This is evident from figures from ByteDance. TikTok is expected to overtake Instagram soon. According to ByteDance, the increase is due to the broader audience that the app now attracts.
The company Creator Network, the invite-only platform for so-called TikTok Creators, also sees this reflected in the campaigns that are run on the app, where previously it was mainly advertisers who wanted to appeal to teenagers, we now also receive more and more requests from, for example, the Automotive, FMCG & Retail sector who want to appeal to an older target group. This shows that the platform has matured and still is maturing.
Influencer marketing in particular is very successful on TikTok. The Creator Network is therefore fully committed to the campaign that TikTok is conducting itself under the title “Don’t Make Ads, Make TikToks”. Simply launching an Instagram campaign on TikTok won’t get the results you want. The platform requires creative, sincere and unique campaigns and an out-of-the-box strategy ‘, it sounds.
Why is TikTok under heavy fire in the US?
TikTok is under heavy fire for potential espionage practices. While Donald Trump was US president, he signed a decree at the beginning of August 2020 banning all transactions with ByteDance, the parent company of TikTok, after 45 days, because he fears that the company is collecting all kinds of data through TikTok. The previous president accepted the possibility that an American group would buy the platform. But that must be done within 90 days.
The company itself claims that it has never given data from (American) users to the Chinese government. The Beijing government has labeled Trump’s action political.