Top four pillars for a successful SEO strategy in 2022
Lauren Beeching
Are you looking to improve your search traffic in 2022? Want to learn the basics of SEO before you get started?
Here’s a quick summary:
Technical SEO – It’s essential that Google can crawl and index your website
On-site SEO – You need to establish the keywords are your target market using, and how to optimise for them
Content – You need to create content that educates users and makes you stand out from the crowd
Off-site SEO – You need to earn external backlinks to help build your domain authority
Technical SEO
Technical SEO can seem a little daunting, but really, what we are talking about is ensuring that a search engine can read your content and explore your site.
Crawl: Can a search engine explore your site?
Index: Is it clear which pages the search engine should return?
Mobile: Does your site adapt for mobile users?
Speed: Fast page load times are crucial to keeping your visitors happy.
Tech: Are you using search engine-friendly tech or CMS for your website?
Hierarchy: How is your content structured on your website?
On-Site SEO
Your website should be optimised as a whole and at an individual page level. The main areas to focus on here are:
Keyword Research: Understand the language of your target audience.
Descriptive URL’s: Ensure each URL is simple and descriptive.
Page Titles: Use keywords naturally within the page title.
Meta Descriptions: Craft meta descriptions like they were ad copy to drive clicks.
Content Optimisation: Sensibly use keywords and variations in your page copy.
Good User Experience: Ensure your site is a joy to use and navigate.
Strong Calls To Action: Make it easy for your users to know what to do next.
Structured Data Mark-Up: Tap into the latest SERP features to improve CTR.
Content
Your website is really just a wrapper for your content. Your content tells prospects what you do, where you do it, who you have done it for, and why someone should use your business.
Service Content: What you do and where do you do it.
Credibility Content: Why a prospect should engage with your business.
Marketing Content: Content that helps position you as an expert.
Off-Site Authority Building
It’s no secret that content is the key that unlocks amazing backlinks. Here are the four types of content that tend to generate the most links.
Visual Assets: Images, diagrams, infographics, charts and other visual'-orientated pieces of content.
List Posts: A numbered list of tips, techniques, reasons, myths.. Or just about anything.
Original Research: Content that reveals new data from industry studies, surveys or original research.
In-Depth Ultimate Guides: A comprehensive resource that covers everything there is to know about a given topic.