It’s safe to say that we could never have expected the enormous impact that Covid -19 had on our personal and professional lives.

On a personal level, it completely changed the norms of social conduct, from the way we communicate with our neighbours, to the way we go for a food shop. On a professional level, we now need to implement all these new measures to keep our customers and coworkers safe.

Business owners across the globe are trying to find innovative ways to stay afloat amidst the pandemic that had a negative impact on numerous industries.

Given these new circumstances, many brands have had to rethink their digital marketing strategies overnight, whether that’s reaching out to an agency for marketing help or working on their strategy solo.

Here’s how you too can improve your digital marketing strategy and continue building your brand during these difficult times.

Give back

As we all know, many people have suffered losses because of the pandemic, so one way to get close to your community is by helping those who need help the most.

Here’s some examples: If you’re an accounting firm, offer quick video call consulting for free, or if you’re in insurance, try to give your clients some discounts on policy renewals. If you’re in the clothing business, invest some of your efforts into making face masks for those in need.

We have been offering free digital marketing webinars, discounts on our services and free video calls to local London brands who are not in a position to pay for digital marketing agency.

Anything you can do to give back to your community is highly welcome, and as an indirect benefit, you’ll gain more exposure.

Try and stay positive

On a psychological aspect, you’ll draw more attention to your business if you use positive messaging, especially regarding the current situation.

Specifically, people want to hear how things will eventually go back to normal, so try to craft your digital marketing messages to reassure your customers that “this will come to an end”

If you haven’t tried digital marketing, now is the time

This is pretty much a given at all times, but especially when we’re in the middle of a pandemic. Your customers will still shop online, maybe even more than they used to. So if you haven’t got one already, it’s time to get a website, social media channels that would tie in nicely with your brand.

Even if you’re in the service business, you can still offer online consultations and communicate with your clients, and a website can be of great help in your efforts (especially if your website design is engaging and designed to convert).

It’s time to think about PPC

If you have the budget, now’s the time to start with PPC (The ads you see at the top of Google searches). Covid-19 made many brands stop their PPC campaigns, but overall traffic on the web went up.

Even if you’re not offering a physical product, you can still get some valuable traffic and leads. Keep in mind that users will browse the web more frequently now that they have more time, which means they will probably look for services after the storm is over.

Work on SEO

It’s time to work on your SEO, it’s crucial. This is making sure your website is found on Google searches that relates to your brand. If you don’t have good SEO, how will you ever get discovered? If you’re not sure how to go about SEO, agencies like Honest London (us) can help you out.

Final notes

One thing is for sure, brands across the globe have to think of innovative ways to reach out to audiences that have been affected by COVID-19.

The way we interact with each other has significantly changed, so it doesn’t come as a surprise that companies also need to change how they interact with customers.

We hope these little tips will help you rethink your digital marketing strategies and keep you on the right track as we navigate through these unprecedented times together.

We are offering 20% off all of our services, including digital marketing throughout 2020 to help brands through this difficult period.

This offer even includes our brand and celebrity texting services.