Crisis PR agency for public figures, founders and brands

Full crisis PR support

People come to us at every stage of a crisis.

A journalist may have made contact. An allegation may be spreading. Private information may be about to appear online. Their name may already be everywhere for the wrong reasons. Sometimes nothing is public yet, but they know there is a reasonable chance that it will be.

We establish what is actually happening, what needs attention first and what can safely wait. From there, we take care of the PR response.

For clients who need it, this is complete crisis support rather than a single piece of advice. We stay involved, handle communications and adapt the strategy as the situation changes.

Some situations need a few hours of intervention. Others need support over several weeks or months. Either way, you will understand what is happening, what we are doing about it and what is likely to happen next.

What we handle

An active crisis

When a situation is already moving, we assess how far it has spread, who is driving it, whether journalists are involved and where it is likely to go next.

We identify what genuinely needs an immediate response and what only feels urgent because it is loud. The first aim is to stabilise the situation and prevent rushed decisions from creating a second problem.

Press and journalist enquiries

We handle communication with journalists and editors, establish what they intend to publish and work to their deadlines.

This can include providing evidence and context, preparing responses, challenging factual inaccuracies and making sure important legal developments are reflected properly in the coverage.

You will always know what is being said on your behalf, but you will not be left to manage the press yourself.

Crisis preparation

If nothing is public yet, we assess where the risk may come from, who is likely to become involved and what should be prepared now.

That might mean preparing statements and answers, speaking to a journalist before publication, coordinating with lawyers or planning for the release of an allegation, legal development or piece of private information.

Sometimes the best work happens early enough that the public never knows there was a crisis at all.

Statements, interviews and public responses

We prepare statements, holding lines, interview answers and responses for different audiences.

Not every allegation needs a statement and not every journalist needs the longest possible account of events. Sometimes speaking quickly helps. Sometimes saying nothing is the safest and most effective decision.

The strategy depends on the facts, the audience and what is most likely to happen next.

Allegations and legal matters

We work with allegations that are true, false or somewhere in the complicated middle.

When solicitors, regulators or the police are involved, we work alongside the legal team so that the legal and public responses support one another. A legally safe statement can still create a reputational problem, while a strong public response can cause difficulties for an active legal matter. Both need to be considered.

Online backlash and social media

We assess where the criticism began, who is driving it and whether it is genuinely spreading.

This can involve TikTok, Instagram, X, Reddit, Tattle, gossip forums, YouTube, Facebook and comment sections. Depending on the situation, we may prepare a response, correct false information, report harmful content or recommend leaving something alone.

Not every angry post is a crisis. Responding as though it is can sometimes turn it into one.

Leaks and private material

If private messages, photographs, documents or other material have been released or may be released, we assess the risk and prepare for what could follow.

Where action can be taken before publication, we take it. Where publication cannot be prevented, we make sure there is a clear response ready and that decisions are not being made in panic.

Google, search results and AI

A crisis does not necessarily end when the coverage slows down.

Months or years later, a potential employer, client, investor or journalist may still search your name and find an inaccurate or outdated version of events.

We work on press corrections, amendments, legal updates, removal and de-indexing where there are proper grounds. We also use SEO and accurate source material to improve what appears on Google and what AI tools say when somebody asks about you.

Nobody can rewrite Google or an AI answer overnight. What can be changed is the information feeding those systems and the picture people find over time.

Working with us

The first call is with Lauren and is free of charge. You do not need to have every fact organised or know exactly what kind of help you need.

Lauren will listen, assess what is happening and explain what she believes needs attention. If crisis PR is not necessary, or you need legal advice before you need us, she will tell you clearly.

Once work begins, Lauren remains your main point of contact. You can ask questions, check in and WhatsApp when something changes. You will not be handed a strategy and left to carry it out alone.

Our role is to take as much of the practical pressure away from you as possible. That can mean dealing with journalists, monitoring what is spreading, coordinating the people involved and managing the decisions that keep arriving throughout the day.

We work through the situation with you until it is stable and there is a clear plan for what happens next.

What if the situation is complicated?

Most are.

We work with people who have done nothing wrong, people who have made mistakes and people whose situation cannot be neatly explained in a headline.

You do not need to persuade us that you deserve help before we will listen. Our job is to understand what happened, give you honest advice and make sure the response is accurate, responsible and does not make the situation worse.

The internet often reaches a conclusion before all the facts are available. The press can also get important details wrong, particularly when complicated legal matters are involved. Dates, charges and outcomes are misreported, and the original allegation often receives far more attention than what eventually happened.

The public deserves accurate information regardless of who the person is or what people think of them. Correcting the record is not the same as concealing the truth.

Direct and confidential

Sensitive information is kept between the people who genuinely need to know.

Your situation is not passed around a large agency team, and identifiable details are not used for publicity without explicit permission. An NDA can be signed before the first substantive conversation if you would prefer that.

Most new clients come through personal recommendations and word of mouth. We do not need to publish client lists or detailed case studies to prove that the work happened. Discretion is part of the service.

Experience across press, search and social media

Modern reputational crises rarely remain in one place.

A newspaper article can become a TikTok, the TikTok can become a Reddit thread, and all of it can eventually appear in Google results or an AI-generated answer. Each platform behaves differently and requires a different response.

Our experience covers press relations, crisis communications, social media, online reputation management, SEO and public responses. This allows us to consider the whole situation rather than treating every platform as a separate problem.

Lauren is a regular crisis PR commentator for BBC News, Sky News, ITV and Channel 4, and has contributed to publications including The Sunday Times and The New York Times. She has also advised television productions and spoken about crisis communications and reputational risk at universities and industry events.

That experience means understanding how journalists, producers, platforms and online audiences behave when a story is moving quickly, and using that knowledge for clients when it matters.

Who we work with

We work with public figures, founders, creators, politicians, people working in sport and entertainment, brands and organisations.

We also work with people who have never been in the public eye and never expected to need crisis PR.

Honest London is based in London and supports clients across the UK, United States, Europe and the Asia-Pacific region. Most situations can be managed remotely, but Lauren is also available to travel when in-person support is needed.

What it costs

Every crisis is different, so the cost depends on the urgency, complexity and level of support required.

Full crisis support can be arranged month to month or on a retainer. The scope and fee are agreed in advance, and payment is made before work begins. Any additional work is discussed and agreed before going ahead.

For situations that do not require ongoing crisis support, a one-hour advisory session with Lauren is £500. This includes research beforehand, the session itself and a written summary afterwards.

The first call is always free.

Frequently asked questions

How quickly can you start?

In an urgent situation, work can usually begin within an hour.

If a journalist has given you a deadline, something has just been published or the situation is moving quickly, mention that in your first message so it can be prioritised.

Will you speak to journalists for me?

Yes. Handling communication with journalists is a central part of the service.

We can establish what they intend to publish, manage deadlines, provide evidence and context, challenge inaccuracies and make sure your response is represented properly.

Will I need to make a public statement?

Not necessarily.

Some situations need a clear public response. Others are better handled privately, through a short factual correction or by saying nothing at all. We assess which approach is most likely to help before anything is published.

Can you stop something becoming public?

Sometimes, but no credible crisis PR agency can guarantee that.

We may be able to correct a journalist’s understanding, resolve the underlying issue, address a legal concern or remove the reason a story could escalate. If publication cannot be prevented, we make sure you are prepared for it.

Is everything confidential?

Yes. We only share information with the people who need it to work on the situation. An NDA can also be signed before detailed information is discussed.

Do you work internationally?

Yes. We regularly work with clients outside the UK and can manage most situations remotely. Lauren is also happy to travel to meet clients when in-person support would be useful.

What if I feel completely overwhelmed?

That is understandable. When your name, career or private life feels threatened, it is difficult to look at the situation calmly.

You do not need to sound composed when you call or explain everything in the right order. We will work through it one step at a time and give you a clear plan for what happens next.

If the situation is seriously affecting your mental health, we may also encourage you to speak to a therapist, your GP or another qualified mental health professional. Crisis PR and emotional support do different jobs, and it is entirely reasonable to need both.

If something is happening now

You do not need to send a perfectly written explanation.

Tell us what has happened, what you are worried about and whether there is an immediate deadline. We will take it from there and work through the next steps with you.