Crisis PR Agency

Crisis PR & Reputation Management that puts you back in control

At Honest London, we specialise in high-stakes crisis PR, online crisis management, and reputation repair for companies, brands, organisations, and public figures. Whether you are facing media scrutiny, online backlash, false accusations, or ongoing reputational damage, we provide strategic, discreet, and results-driven crisis management to protect your image and future.

Every crisis PR case is personally led by Lauren Beeching, one of the UK’s most trusted crisis management experts and a regular commentator for BBC News, Sky News, ITV, and The Sunday Times. Lauren works directly with clients from the very first call to resolution, ensuring complete confidentiality. Sensitive information is never passed through agency teams or junior staff. If required, a non-disclosure agreement can be arranged before any initial discussion.

Expert Crisis PR when you need it most

A crisis can escalate in minutes. The way a company, public figure, or organisation responds can determine whether the situation is contained or spirals out of control. We move fast, assess the risks, and take decisive action to protect your reputation and regain control of the narrative.

How We Handle Crises

• Crisis communication and media strategy – Clear, controlled messaging to manage public perception and prevent further reputational harm

• Reputation management and online crisis response – Tackling viral backlash, misinformation, and damaging press coverage

• Press and media handling – Speaking directly with journalists and editors to ensure accuracy and prevent escalation

• Social media crisis control – Managing reputations across TikTok, Instagram, X, LinkedIn, and other high-speed platforms

• Strategic silence and legal coordination – Working with your legal team when the best strategy is no public comment

A modern flexible approach to Crisis PR

Traditional crisis PR for businesses and high-profile individuals often relies on generic statements and rigid playbooks that fail to keep pace with the speed of modern media. A single post, leaked email, or damaging article can spread worldwide in seconds.

Our approach is adaptive, precise, and digital-first:

• Press removal and edits – Removing or amending damaging online articles wherever possible

• Search result management – Managing Google rankings so the most credible, positive information is seen first

• Social media-specific crisis management – Strategies tailored for how each platform’s audience reacts

• Targeted messaging for different audiences – One statement will not work for every stakeholder. We adapt for journalists, customers, investors, and the public simultaneously

Who we work with

Our crisis PR and reputation management services support:

• Politicians and public figures

• Global corporations and fast-growing firms

• Luxury brands and household names

• Entrepreneurs, founders, and CEOs

• High-profile individuals in sport, entertainment, and technology

• Influencers and digital creators

Lauren has personally managed some of the most sensitive and high-profile crises across the UK, USA, EU, and APAC, from political reputation repair and celebrity scandal response to corporate leaks and long-running online harassment cases.

Why choose Honest London for Crisis PR

• Led by an industry expert – Lauren Beeching is a recognised authority on crisis PR, trusted by major news networks for live analysis and expert comment

• Confidential, personal service – Every case is handled directly by Lauren, ensuring sensitive details are never shared with third parties or unnecessary team members

• Proven results in high-pressure situations – Experience managing crises for some of the most well-known names and brands in the world

• More than damage control – We focus on repairing reputations and creating opportunities to rebuild stronger public trust

Cutting through the noise, we listen to you

In a crisis, the loudest voices are not always the most important ones. Public perception is shaped by rumours, speculation, and sensationalist headlines, but the truth is rarely that simple.

At Honest London, we do not get caught up in the noise. We focus on your side of the story. Our job is to navigate controversy, remove distractions, and craft a clear, strategic response that reflects reality rather than online hysteria.

While others react, we stay calm, take control, and act strategically.

Why Choose Honest London for Crisis PR?

• Led by an Industry Expert – Founded by Lauren Beeching, a trusted BBC and Sky News commentator and one of the most sought-after crisis PR strategists.

• Trusted by High-Profile Clients – We have worked with global brands and public figures, handling high-stakes cases with complete discretion.

• Expert Media and Press Handling – We know how the media works and use our experience to manage coverage effectively.

• More Than Damage Control – We do not just fix crises. We turn them into opportunities to strengthen and rebuild reputations.
  

Act Fast – Crisis PR Requires Immediate Action

Every crisis is unique, and hesitation can be costly. A fast, well-structured response can mean the difference between a short-lived incident and long-term reputational harm.

At Honest London, your initial crisis PR call is always with Lauren Beeching and is free of charge. This is a two-way decision. You may decide we are not the right fit, or Lauren may recommend another route. If the best option is to stay silent, you will be told clearly, no unnecessary strategies and no wasted spend.