Crisis Management That Protects and Boosts Your Reputation
In today’s fast-moving digital world, a single misstep can snowball into a full-blown crisis. That’s where Honest London steps in. Our crisis management service is designed to prevent, manage, and mitigate reputational damage before it becomes unmanageable. Whether you’re a celebrity, brand, or high-profile individual, we provide tailored strategies that offer immediate solutions.
Why choose Honest London?
We don’t just react to crises—we help you stay ahead. Our approach is discreet, fast-paced, and driven by results. From navigating public controversies to handling sensitive personal matters, we’re here to protect your brand at every turn.
We know every situation is different. That’s why we work closely with you to understand your specific needs and create a personalised plan to repair and rebuild your image. Whether it’s removing damaging content, controlling the narrative, or preventing an issue from escalating, we’ve got you covered.
Founder, Lauren Beeching sitting with Lorraine Kelly discussing Crisis Management.
Harnessing the power of great reputation management can transform your 15 minutes of fame into a lifetime of success.
Comprehensive Crisis Management Services
• Reputation Management: We protect and rebuild your reputation with strategic interventions.
• Digital Clean-up: From removing damaging content to addressing false claims, we handle it all.
• Press Removal: We work with media outlets to remove harmful articles.
• Social Media Strategy: Managing online backlash and preventing viral negativity.
Are we a safer choice compared to a traditional PR firm?
In many ways, yes. While we don’t focus solely on traditional PR, our expertise in crisis management gives us a distinct edge. Traditional PR approaches often fall short in today’s fast-paced, social media-driven landscape. We go beyond delivering bland statements—we take calculated, strategic risks to not only resolve crises but also enhance your reputation.
Our speciality lies in shaping the narrative and guiding public perception, understanding what works for your audience and what doesn’t. We’re not for everyone, but if you want a hands-on team that turns challenges into opportunities, we’re the perfect fit. If you’re after just a standard PR statement, we might not be the right choice. But if you’re ready for a proactive, transformative approach, we’re here for you.
What are the key challenges in crisis management today?
The rapid rise of crises in today’s interconnected world is a challenge public figures must take seriously.
A single tweet or baseless claim can now trigger a global cancellation, often without evidence or context. In this environment, false narratives, opinions, or allegations can overshadow the truth, wreaking havoc on reputations. Whether it’s a disgruntled ex-employee spreading misinformation or a viral story lacking facts, the consequences can be severe—sometimes leading to international boycotts.
This is why having a robust crisis management plan is essential. Staying ahead of potential issues is the key to navigating today’s media landscape. With our expertise, we help public figures and brands respond swiftly and take control of the narrative before it spirals out of control. Direct communication and quick action are no longer optional; they’re expected, and that’s where we come in.
I found you on Google, how can I trust you?
While finding us online might be your first step, our true strength lies in the trust we’ve built through referrals and results. Lauren regularly appears on TV and radio as a trusted crisis PR expert—something that requires proving her credibility. Unlike other agencies, we don’t believe in taking photos with clients during their most stressful times or showing off names. Think about the priorities of those who do. We’re a humble team, focused on fixing the problem, not the fame that comes with it.
I have some juicy knowledge on a celebrity, will you help get it out to the public?
While we do receive emails with pretty out there “celebrity secrets”, we won't entertain them. Our mission is to improve reputations, not destroy them. We have no idea why so many feel we would do this, it’s honestly baffling. The emails are very entertaining though.
Do you work alongside other PR agencies?
Yes, we’ve collaborated with other PR agencies during crises, sometimes alongside as many as eight firms. While it can get chaotic, especially when traditional PR methods differ from ours, we always stay focused on the client’s best interest. We avoid the standard “issue a statement” approach, especially when an apology isn’t the right move. While there can be disagreements, we work hard to find common ground and offer modern strategies that fit today’s fast-paced, online-driven environment.
Can we use you as an extra opinion alongside our team?
Absolutely, this happens quite often. We’re happy to join meetings, provide honest feedback, and share our recommended strategies. We understand that in a crisis, you want multiple perspectives, and we aren’t offended if you seek input from other PR firms at the same time. In fact, we believe collaboration leads to the best results. The more ideas in the room, the better!
Can you organise TV appearances?
If it’s the right fit to help manage your crisis, we can absolutely organise TV appearances. While we can’t guarantee specific shows, we have strong, long-standing relationships with TV producers globally, which typically helps secure the right media exposure—whether TV, radio, or press. We’ll always be transparent about what’s achievable to avoid unrealistic expectations. If exclusive interview requests come in, we’ll guide you in choosing the best network to support your goals.
Can you set up a charity partnership for me?
We facilitate charity partnerships when we believe they align well with your character and genuinely reflect your goals. However, if it's merely a PR stunt on your part, we strongly advise against it. If we can perceive it as insincere, rest assured your audience will see through it as well.
We develop comprehensive crisis PR plans for our clients, carefully considering the potential benefits of a charity partnership. However, we remain flexible and adaptable to changing circumstances and reassess the viability of such partnerships as needed.
So… Do you not write statements?
Absolutely! Writing statements is a crucial part of our services, especially for clients facing high-profile legal issues or needing to address situations quickly. These statements help communicate key facts to the public and press. However, we believe relying solely on a statement won’t resolve most crises. While we offer traditional PR services, our approach goes beyond that—understanding the power of online press, social media, and your digital reputation to fully manage a crisis in today’s landscape.
What if I don’t agree with your plan?
It’s unlikely, as by this point we’ll have had multiple conversations to fully understand your concerns and goals. We prioritise your mental well-being, recognising that navigating a crisis can be overwhelming. Our plans are carefully crafted based on thorough research into public sentiment and media coverage, keeping your feelings at the forefront. If there’s something you’re not comfortable with, we’re happy to adapt. However, we’ll always be transparent if we think a different approach could put your reputation at risk.
Is there such thing as too controversial for you?
We often work with some of the world’s most controversial figures, and we don’t shy away from challenging cases. That said, we have our limits. While we’re open to differing opinions and thrive on complex situations, we won’t take on cases that involve illegal activity or conflict with our values. It’s important to ensure the alignment between our approach and your needs. Our focus is on navigating public perception, not defending actions that cross ethical or legal lines.
What if I change my mind on the plan or my friends disagree with your ideas?
It’s common for clients to get input from friends or family, but outside opinions, while well-meaning, are often biased and not based on research. We’re always open to pausing and reassessing if you’re feeling unsure—your comfort is key. However, we advise against changing course based solely on external advice. Our strategies are carefully developed with your best interests in mind, based on thorough research and experience, so we encourage trusting the process to get the best results.
Is it true that you turn down potential clients?
Yes, we do. If we feel there’s a mismatch or if inconsistencies in a client’s story raise doubts, we prefer to step back. It’s impossible to offer great service if we’re questioning the situation ourselves. It wouldn’t be fair to you. In crisis management, trust and communication are key, and we want to ensure that we’re the right fit to have those tough conversations. We believe in delivering the best service, which sometimes means turning clients down to avoid falling short.
Act Now, Protect Later
A crisis can happen at any moment. Don’t wait for things to get worse—let’s work together to protect your reputation now. Contact Honest London to set up a confidential consultation.
Are there fee’s to initially speak with someone about my crisis situation?
Absolutely not, you might chat with us and find us annoying or think we're totally mismatched. Can you imagine having to pay for that experience? It's crucial to genuinely like the team that's helping you through your crisis. Trust is key, but you also need to feel comfortable enough to spill the beans on personal, private, and even embarrassing stuff.
Charging a fee for an initial chat just doesn't sit right with us. It feels off and inauthentic. Plus, if we sense that we can't provide the help you need, we won't hesitate to turn you down. How could we possibly charge for something we know won't work out? It's just not our style!
What you can expect if we work together on your crisis situation
Don't expect fancy boardrooms and formalities from us – we're not your typical PR firm. We're down-to-earth and approachable.
When it comes to crisis management, there's no one-size-fits-all routine. Each case is unique, and we adapt accordingly. Consider this just a taste of what we can do.
The Chat
The most challenging part is the conversation we'll have to dig deep and uncover the truth of what's really happening. This discussion will exclusively involve you and Lauren Beeching, the Founder of Honest London.
Rest assured, before this conversation takes place, a non-disclosure agreement (NDA) will be signed to ensure confidentiality.
Preparing a response
Ignoring or hiding from the negative buzz surrounding you may feel comforting, but it won't make the problem disappear in most cases. That's where we come in. We're here to assist you in responding smartly to the media and laying to rest any unfavorable press stemming from the crisis.
We all know that a crisis can wreak havoc on your brand, erasing lucrative opportunities. We don't want your hard work to go down the drain. We will put in the effort to repair the damage and even strive to enhance your reputation while swiftly tackling and eliminating dreadful stories before they gain national attention.
Message development (statement, press release & more)
We're your dedicated team, working closely with you to craft impactful copy and comments that will help restore your tarnished reputation and brand. Moreover, we'll provide expert guidance on the various platforms where you can share your statements, considering which channels align best with your image.
As we prepare your response, we'll also devise a comprehensive strategy for your social media, PR, events, and more, ensuring that you stay ahead of the game. And as public reactions unfold, we'll make necessary adjustments to keep you on track.
Online reputation management & rebuilding
We prioritise safeguarding your reputation, and one of the swiftest ways to mend damage from a crisis is by initiating a response on social media platforms.
Our extensive digital management expertise allows us to flood the internet with positive content that we can manage and control, effectively overpowering the negative press while actively working to remove it. We'll be there with you every step of the way, as a dedicated team, until the PR crisis is under control. We're committed to doing whatever it takes.
From planning and executing videos to crafting scripts for online video apologies and even directing the videos, we have you covered. In most cases, we can ensure the removal of the majority of negative press. Rest assured, we're here to support you and provide the assistance you need.
Get you in a stronger position than before!
What can we say? We're optimists! We feel it's bleak to aim for "a fix", that’s our bare minimum. At Honest London, our goal is simple: to elevate you to a stronger position than ever before. We'll work tirelessly to boost your social media following and engagement, unlock better press and TV opportunities, and drive higher ROI for your brand. Our expertise and dedication are geared towards propelling you towards success. Together, let's achieve greatness and surpass your previous accomplishments.
“I hired Lauren following a recommendation for an unbiased opinion on where I stand in American politics, and let me tell you, she is tremendous! She is incredibly knowledgeable and well-informed. She crafts fantastic statements for me and offers sound advice. I must say, I am thoroughly impressed!”
—- Crisis Management Client
“I hired Lauren due to bad press and social media hate. Despite the time difference in Los Angeles, she did an excellent job. Lauren improved my reputation using multiple techniques and arranged interviews on Late Night and other TV shows that matched my image and would help the situation. Brilliant and seamless experience, you ask for something and always receive it.”
—- Crisis Management Client
“Working with Lauren is a simple process. Just lay out all your hidden truths on the table, and you will get the best results. What sets her apart is that she's not out to upsell herself. I followed her on Instagram, and she told me to unfollow her because my fans might get suspicious. PR firms I've worked with have practically demanded that you follow them! There is zero sense of gaining from you.
I liked that she was always up to date on politics, world news, and current affairs. You just know you're in safe hands with her.”
—- Crisis Management Client
“As one of the most controversial public figures, my initial meeting with Lauren impressed me. She made it clear immediately that she doesn't judge based on internet gossip but takes people at face value. That level of integrity struck a chord with me.
Let me tell you, working with Lauren has been an absolute pleasure. I recommend her to anyone seeking a reliable and trustworthy professional. She has consistently delivered the press and TV opportunities I've asked for, but I respect the fact that she gives her opinions to me straight. If she thinks my ideas are bad, she's not afraid to tell me. And honestly, I respect that.
It's been over a year since I started working closely with Lauren, and I can't picture a future without her in my inner circle. Her non-judgmental attitude is genuinely admirable, and she has my full respect.”
—- Crisis Management Client
“Lauren's expertise is truly remarkable, setting her apart from other PR firms I've worked with. Her humility is refreshing, and she provides a unique service. In such challenging times, she becomes the friendly ally you desperately need, understanding the immense stresses involved.
However, it's important to note that she takes a straightforward approach. Don't expect to hear only what you want to hear; Lauren is unafraid to deliver hard truths that ultimately help address the underlying issues. I appreciated the convenience of being able to reach out to her via text whenever necessary. In fact, on occasions, she would even suggest meeting for lunch at a private members club to provide advice in person.
She genuinely resolved my situation, and even after six months, she continues to check in on my progress. Whenever we happen to be in the same city, we make it a point to catch up over dinner. Rest assured, you're in exceptionally capable hands with her.”
—- Crisis Management Client
“Worked with Honest for years on social media. A fake story spread about me and the Honest team fixed it very fast and removed the press. The teams strong social media knowledge really helps with these situations.”
—— Reputation Management Client
“If you’re looking for a normal PR agency, look elsewhere. At Honest, you can expect truthful opinion, little judgement and kindness. I spoke with five other PR agencies before deciding on Honest who disagreed with what the other five agencies initially suggested. I will never know if their ideas would have worked but I am in a stronger position than I was before the bad press was spread about me.
Absolutely fantastic agency.”
—— Crisis Management Client
“Exactly what you need when you’re in a PR scandal. Will go against the norm to find solutions, and a really nice and smart team to work with.”
—— Crisis Management Client
“I was cancelled and really believed that my career was finished. I cannot believe my social media stats are positive again and I am back on TV. Would recommend Lauren and the Honest London team to anyone.”
—— Crisis Management Client
“I have always struggled finding a PR company. The snobbery was off putting for me. Speaking with the Honest team was completely different, a real conversation with no jargon. I explained I was in trouble on social media and we met up and worked on a unique plan together that I was comfortable with. Fantastic results and team.”
—— Crisis Management Client
“My only option for reputation and social media. Such a fantastic, welcoming and kind team. Nothing is too much work for them.”
—— Reputation Management Client
“I probably had one of the most global and reported cancellations for an online personality.
Honest London was comforting, a friend I desperately needed and worked with me to fix it the best we possibly could.
They were honest from the start by saying this is the most challenging crisis they've dealt with and refused to promise anything. I appreciated this because other PR firms said easy fix.
I've made lifelong friends, and HL improved my digital stats HUGELY. :')”
—— Crisis Management Client
“As a public figure, I had photos of me taken publicly which caused international bad press. I’ve worked with Honest London for two years so I was lucky to have them to fall on to help fix this. They already had crisis plans in place for me and they adapted it to suit the situation and launched the plan. Worked amazing, they somehow like hid the photos from being as easy to find and convinced international papers to remove the digital story. Honest London are really top tier.”
—— Reputation Management Client
“Not a bad word to say. Kind, helpful, smart and trustworthy! Oh and they saved my career from burning.”
—— Crisis Management Membership Client
“Being “HONEST”, we were nervous at the start when choosing the right PR agency to fix our situation, Honest London worried us by not providing any promises or guarantees which other PR agencies did, but we preferred the approach Honest London suggested, so we took a chance on them. They went above and beyond our expectations, they shared that they believed our current strategy we created would cause more problems, so we trusted them and let them take the lead. Best decision we made. They not only fixed our PR crisis situation, they managed to get our digital image in a better place than it was before. We now use Honest London for their digital reputation management services.”
—— Crisis/Reputation Management Membership Client
“We hired Honest London to work with and help us during a rainstorm of negative press and online activity. We posted something on our brand social media account which should never have been posted. Honest London produced a strong strategy and were very helpful throughout with regular follow ups to make sure everything was still ok following their success fixing the situation. Highly recommend this talented team.”
—— Crisis Management Membership Client
“After being threatened with a huge PR storm, I was recommended Honest London who organized a call within 20 minutes and I had a contract signed in less than one hour. They worked US hours and I literally cannot find a negative thing on them. Not only did they produce an amazing action plan for me in 24 hours, they were so switched on and available at any given moment. I am beyond impressed and by far the best PR firm I’ve worked with.”
—— Crisis Management Membership Client
“I was being cancelled on an international basis down to fake screenshots accusing me of something illegal. The topic was really serious and could have ended my career, it felt like the whole world was attacking me and put me in a position where I suffered mentally. I was trending worldwide on Twitter, my social media accounts were flooded with death threats/hate and there was a new Youtube video and article uploaded daily. I lost over a million followers across all my social media accounts in four days.
I was recommended Honest London for Crisis Management who were the friendly faces I really needed at this time, they kept in touch daily to check in with me but removed pretty much every bad story, wrote me a script and helped me direct my explanation video and even helped me edit it. They organised a video to push the importance of mental health after the success and positive feedback from the first video, this video did amazing and Honest London covered all of it.
They followed up the ‘cancellation’ by setting up an official partnership with an international mental health charity and me. We still stay in touch and Honest London helps me by checking my social media posts and Youtube videos before they go live, I will forever be grateful for the work done by them and the kindness I really needed at that time. I consider them close friends.”
—— Crisis Management Membership Client
“I’ve worked with Honest London for years just on social media and PR, I finally got my inevitable internet attack and rumours spread that I was high during a TV interview to the point it was trending across Europe. I used Honest London for crisis management and they took over and fixed the situation at hand, removed the press and produced a response from me which went down really well with the public. I would recommend them to anyone who is a crisis situation.“
—— Crisis Management Membership Client