PR, REPUTATION AND CRISIS MANAGEMENT IN LONDON

We work with brands, founders and public figures to build their profiles, handle the press and protect their reputations. Crisis PR, media relations and social media support, led personally by Lauren Beeching.

Based in London, working worldwide.

Reputation is bigger than crisis PR

Sometimes people come to us because something has gone wrong. A journalist has emailed, a story is spreading or they are worried about what might become public. Others want to build their profile, secure press coverage or have someone they trust managing their social media.

We work across those needs because they are connected. What appears in the press affects what people find online, and what happens on social media can become tomorrow’s story. Crisis PR is a particular specialism of ours, but you do not need to be in a crisis to work with us.

PR & Media Relations

We work with brands, businesses, founders and public figures on proactive PR, from interviews, profiles and launches to thought leadership, expert commentary and longer-term media positioning.

Our crisis work means we spend a significant amount of time dealing directly with journalists, editors, producers and broadcasters. Those relationships aren't only useful when something has gone wrong. We use the same understanding of what journalists need, what makes a genuinely good story and what gets ignored when we're building profiles proactively.

We don't promise a fixed number of articles every month or chase coverage simply to fill a report. Every piece of PR should have a purpose, whether that's supporting a launch, establishing credibility, changing a perception, strengthening what appears in search or reaching the right audience.

Explore PR & Media Relations

CRISIS PR
BUILT FOR SEARCH,
SOCIAL AND AI

Traditional crisis PR has two settings: issue a statement or say nothing. Both were designed for a time when a story lasted a couple of days and then disappeared into an archive nobody read.

Now a story has three afterlives. It sits in search results, where it can outrank everything else you’ve done. It circulates on social media, where context falls away and screenshots outlive corrections. And it feeds AI tools, where one unbalanced article can become the summary a journalist, investor or employer reads first.

AI is the part many agencies are still catching up on. SEO is about which pages rank. GEO, or generative engine optimisation, is about which sources AI tools draw on when someone asks about you. They’re related, but they’re different jobs. A page can sit on page three of Google and still be the source an AI tool quotes.

We work across all three. That means technical and editorial SEO to rebuild what ranks, GEO work to influence what AI tools find and repeat, platform-level social media strategy, content removal and de-indexing where it’s available, and press handling that supports the digital work.

Every response starts with three questions. Who is watching? What is at stake? What happens next?

Good crisis work comes down to control, proportion and timing: knowing when to speak, when silence is stronger, when to push for a correction and when the real work has nothing to do with a statement at all.

Much of our most effective work never becomes public. That’s usually the point.

Who we work with

Brands, businesses, founders and public figures come to us for PR, media relations, social media, search and crisis communications. Sometimes something has gone wrong. Just as often, they want to build the right profile, get credible coverage, grow an audience or make sure what people find online reflects who they are.

We treat all of that as one job. Press coverage shapes Google, Google shapes what journalists find, social media shapes what people think, and all of it feeds what AI tools say about you.

Crisis PR is a specialism of ours, but you don’t need to be in a crisis to work with us. If you’re not ready to bring in support, Lauren’s Little Reputation Handbook gives you templates and practical guidance to use yourself.

Crisis PR from people who know social media

A lot of crisis advice fails because the people giving it don’t understand the platforms where the crisis is happening. We’ve spent years running social media accounts professionally, so we know how a comment section turns, how a quote tweet can overtake the original post, how TikTok resurfaces old content months later and why a Reddit thread can outlive every article written about it.

We’ve built and run social strategies for B2B and B2C brands and for people with a high public profile, across Instagram, LinkedIn, TikTok, X, Bluesky and YouTube. We know how content is ranked and resurfaced, and what each platform will and won’t act on when you report something.

That matters at 11pm on a Friday, when something is moving and you need to know where the story will go next, or what will happen if you delete a post instead of leaving it up.

Social media management

We also offer social media services for clients who want the same judgement applied to growth. That covers strategy and positioning, content planning, shoot days that produce a month of material, editing, scheduling and ongoing management.

We don’t use engagement pods, buy followers or make vague promises about going viral. We plan realistically and care more about the quality of your audience than the size of it, because growth that damages your credibility isn’t worth having.

We’ve worked with brands across retail, hospitality, property and the charity sector, as well as founders and public figures. Whether it’s social media management, search and reputation support or a sensitive situation that needs handling quietly, we take the same calm, considered approach.

Crisis communications and media training

Lauren Beeching personally leads our crisis communications training, media training and workshops. Using scenarios relevant to your organisation, she helps your team prepare for journalist enquiries, online backlash and the decisions that get harder under pressure.

WHO YOU'RE
WORKING WITH

LAUREN BEECHING

Founder and crisis PR consultant

Lauren Beeching founded Honest London and leads every job herself. She’s a regular crisis commentator for BBC News, Sky News, ITV and Channel 4, and has stepped in as co-host of BBC Radio 4’s When It Hits the Fan.

Clients come to her when they’re facing press scrutiny or online backlash, or when public attention has suddenly become overwhelming. She stays calm, gives honest advice and helps people make clear decisions under pressure.

WHEN SOMETHING BREAKS

Calm support when it matters

When something goes wrong, timing matters. We work out what’s happening, stop it getting worse and protect your reputation.

That can mean dealing with the press, cleaning up what appears online or rebuilding your reputation over the longer term. Every decision has to hold up after the immediate panic has passed.

HOW STORIES TRAVEL

Knowing where it could go next

A story rarely stays where it started. We understand how it moves between journalists, social media, Google and AI, and how public opinion forms along the way.

We work directly with journalists, media outlets and online platforms to get accurate information out and challenge false claims before they spread. The aim is to stop the truth getting lost in the noise, and to make sure you feel supported throughout.

Testimonials

“Professional, creative and results-driven. Honest London have been absolutely fantastic to work with from start to finish. The team are great to communicate with, are always willing to help and have produced incredible results on our social channels. I cannot recommend working with Honest London enough.”

Sarah Markland, Hawes and Curtis

“Partnering with Honest London over the past few years is a fantastic experience. What truly stood out was the team’s remarkable personalities and their sincere eagerness to help. Their consistent friendliness, professionalism, and proactive approach made every interaction smooth and enjoyable. They are always ready to support us and address any needs with a positive attitude. We value their commitment to client care and the supportive environment they fostered throughout our collaboration. Honest London has been a fantastic partner, and their dedication to maintaining a great working relationship is greatly appreciated.”

González Byass team