A London PR agency built around reputation
Not every client comes to us because something has gone wrong. We work with businesses, founders, public figures and organisations on proactive PR and media relations, whether that’s building a profile, launching something new, establishing credibility or changing an existing perception.
We’ve worked across B2B and B2C businesses, as well as with public figures, celebrities, actors, politicians and founders. Our work spans traditional press, television and radio through to podcasts, social media, search and the wider online reputation around them.
Crisis PR is a particular specialism of ours, but we’ve always considered it part of the same discipline. Sometimes you’re building a reputation, sometimes you’re maintaining or changing one, and sometimes you’re protecting one when the stakes suddenly become much higher.
PR should have a purpose
We’re not interested in getting your name into the press just so we can add another link to a monthly report. We don’t promise a set number of pieces of coverage each month, and we don’t grade publications into arbitrary tiers.
No credible PR agency can guarantee that an independent journalist will write about you. If there isn’t a story, there isn’t always something worth pitching, and even very well-known people have quiet months. It’s often possible to create a reason for coverage, but the more important question is why that coverage would benefit you.
Every piece of PR should have a purpose, whether that’s reaching a new audience, supporting a launch, establishing expertise or strengthening credibility.
Our PR services in London
Press and media relations
Much of our crisis work involves speaking directly with journalists, editors, producers and broadcasters, often when those relationships really matter. That has allowed us to build strong relationships across national newspapers, magazines, television, radio and digital media.
We use the same understanding of what makes a good story, and what gets ignored, when working proactively with clients. We can’t instruct a journalist to write about you. Nobody credible can. We do know how to approach them properly, and we won’t waste their time or yours on stories that aren’t worth telling.
Interviews, profiles and features
We identify the publications, programmes and journalists that make sense for you, develop the right angles and handle outreach, briefing and coordination through to publication or broadcast.
That might mean a founder profile in the business press, a national newspaper interview, a magazine feature or a longer-term relationship with journalists covering your industry. The aim isn’t to appear everywhere. It’s to appear in the places that matter to the people you’re trying to reach.
Founder PR and expert commentary
PR doesn’t always need a major announcement. For founders, executives and specialists, expertise can be the story.
We identify subjects you can credibly own, respond to relevant news and position you for expert commentary, opinion pieces, interviews and panels. Done properly, this gives journalists a reason to come back to you.
Launches and announcements
New businesses, products, appointments, partnerships, investments and reports can all create opportunities for coverage, but having something new to announce doesn’t automatically make it news.
We look at the story from a journalist’s perspective first. What’s interesting about it? Why does it matter now? Who will care? From there, we develop the messaging and media strategy rather than sending a press release and hoping for the best.
Television, radio and podcasts
Not every story belongs in print. Depending on the client and the objective, broadcast can be considerably more valuable.
We identify opportunities, pitch producers and booking teams, coordinate appearances and prepare clients beforehand.
Media training and crisis workshops
We offer media training covering likely questions, difficult subjects and how to handle interviews confidently without sounding rehearsed.
Lauren Beeching also leads crisis communications workshops personally, helping teams practise difficult interviews, handle journalist enquiries and work through realistic scenarios. Sessions are tailored to your organisation and can be booked independently of ongoing PR support.
Reputation, Google and AI
Our PR work doesn’t stop when an article is published. Coverage can remain prominent in Google for years and increasingly influences what AI tools understand and repeat about a person or business.
So we consider search as part of the PR strategy from the beginning. That can include what ranks for your name, which sources Google treats as authoritative, gaps in your public profile and the credible third-party coverage that would strengthen the wider picture.
Social media and influencers
Traditional media isn’t always the best route to your audience. Depending on the objective, we may recommend social media, creator partnerships, influencer work or a combination of earned and owned media.
Because our background spans both PR and social media, we can look at the whole picture rather than forcing every objective into a newspaper story. The channel should follow the objective, not the other way around.
PR retainers
We work collaboratively with clients rather than disappearing for a month and returning with a coverage spreadsheet.
At the start, we establish what PR needs to achieve and what you want people to understand about you. From there, we look at what you’re working on, the conversations you can credibly contribute to and any perceptions we might want to change.
PR activity doesn’t need to look identical every month for a retainer to be doing its job. One month might involve a major media push, while another is better spent developing a feature or preparing something that will become useful later.
Reputation comes first
Our crisis background means we’re probably more cautious about publicity than the average PR agency. Before putting something into the public domain, we’re thinking about the headline, the quote that could be pulled out, how it fits with everything else you’ve said and what somebody will find when they Google you afterwards.
There’s an old saying that all publicity is good publicity. We don’t agree. Visibility without strategy can create as many problems as it solves, and overexposure can make audiences and journalists lose interest.
Sometimes good PR means knowing when to push. Sometimes it means knowing when not to.
You don’t need to be in crisis to work with us
Because crisis communications is one of our specialisms, there’s occasionally an assumption that anyone working with us must have a problem. That’s not the case.
Some clients come to us during incredibly difficult situations. Others come because their business is growing, they’re launching something or they want experienced people looking after how they’re represented publicly.
It’s considerably easier to build a strong reputation before you ever need to protect it.
Questions about working with a PR agency in London
How much does a PR agency in London cost?
It depends on what you want PR to achieve, the scope of the work and how much media activity it involves. We agree the scope and fee with you in advance.
Can you guarantee press coverage?
No. Journalists make their own editorial decisions, and no credible PR agency can promise otherwise. We can tell you honestly whether there’s a story worth pitching and give it the best possible chance.
Do you work on one-off projects?
Yes. We can support a specific launch, announcement or period of activity, or work with you on an ongoing retainer.
Do you only work with London businesses?
No. We’re based in London and support clients across the UK, the United States, Europe and the Asia-Pacific region. Whether you call it a PR agency or a PR firm, the work is the same.
Speak to us about PR
Tell us about your business or public profile, what you’re working on and who you need to reach. You don’t need a story ready to pitch.
We’ll give you an honest view of what PR can do for you, and whether now is the right time to do it.
