With unrivaled access to elite influencers, celebrities, athletes, and renowned global brands, Honest London stands out. Our reach extends beyond connecting with highly sought-after influencers in the UK; we also foster intimate connections with agents, talent managers, and management firms worldwide. This expansive network empowers us to secure top-tier talent at favourable rates, ensuring the finest caliber for our clients.
Influencer marketing entails matching the ideal personality with a suitable brand to create genuine, captivating, and high-quality content.
An Influencer Marketing FAQ
Can we dictate what the influencer says in our promotion?
While it is possible to use a scripted approach with multiple influencers for a campaign, we strongly advise against it. The most effective outcomes are achieved when brands place trust in the creator, who knows their audience and what will genuinely engage them. Utilising the same script with multiple influencers can come across as robotic and unnatural. The beauty of influencer marketing lies in promoting your brand to an audience that already trusts the influencer, thus establishing trust in your brand as well. There's no need to make it artificial when authenticity is the key.
Can we pay the influencer after the promotion is done and we see the results?
It's important to keep in mind that being an influencer is a full-time job for many individuals, and partnering with your brand could help them cover their monthly expenses. We strongly emphasise the significance of timely payments according to the agreed terms with the influencer, as each payment arrangement can vary.
How many changes can we ask from the influencer?
This is tricky, and we do everything we can to avoid making the influencer recreate your promo. Why? Making someone film the same thing again will come across fake and forced, which will not provide good results. For the influencers sake/sanity, we push our brands to give as much detail as possible before the filming, so the influencer gets it right the first time. If there’s some minor tweaks, no worries at all.
Can we use the influencer content on our channels?
Certainly! When you collaborate with influencers, you pay for the exposure on their channel and have the option to use that content for self-promotion. Influencer video recommendations can be fantastic content for your website and social media platforms.
There’s so many influencer agencies out there, what makes you good?
We differentiate ourselves by being approachable and affordable. We prioritise close collaboration with clients, ensuring a remarkable experience while educating their teams. By thoroughly researching client needs, desires, and goals, we create highly effective content. Our focus is on delivering tangible ROI rather than just impressive impressions.
Simplicity is the cornerstone of effective influencer marketing. At Honest London, we have perfected a streamlined process that revolves around discovering influencers who genuinely appreciate your brand or would naturally embrace it if they were introduced to it.
Our dedicated team conducts meticulous research on social media influencers, delving into the products and brands they already incorporate into their daily lives. We then skillfully match them with their respective interests.
Leveraging our extensive database, we carefully align these influencers with your business and its objectives, ensuring a seamless fit.
Working closely with both you and the influencer, we collaboratively create compelling content that strategically resonates across multiple social channels. This approach not only generates clicks to your website but also expands your reach, boosts engagement, and fosters the growth of your own social media profiles and pages. Ultimately, it culminates in increased brand exposure among the right audience.