Real screenshots taken from B2B clients. Any comparison above is from when Honest London started working on the accounts.
First things first, why does your business need a LinkedIn page?
A LinkedIn company page helps you network and prospect for quality sales leads, but it also establishes your public image on a global scale as a reputable and trustworthy organisation.
Although many people presume that LinkedIn is just a social media platform for job hunters and growing your professional network, LinkedIn is an equally effective tool for generating new business leads and nurturing referral relationships.
Among the advantages of using LinkedIn for business, a company page provides your business with the opportunity to tell your company’s story, engage with followers, share career opportunities, and scale your word of mouth marketing.
We won’t bore you with fluff. Instead, this is how we can help you with LinkedIn.
We know and understand the importance of proving that social media and LinkedIn provide valuable leads and not just impressions and the odd successful post. We have worked with B2B brands and know exactly what is seen as successful and not successful.
Leads. Engagement. Website Clicks.
We know how to achieve these goals even though there is no set LinkedIn formula, and every business is different. So, we experiment until we figure out the pull for your business. For example, below is a B2B news publisher client. We started working with them back in November 2020, and the main goal for this client was CTR improvement.
We experimented with different post styles, times of posting and so on. We learnt that engagement drastically grew with polls and real photos/videos instead of the image attached to their article links. We also learnt the crucial timings for posting to gain the best amount of engagement.
Although we figured out and provided engagement improvement, the clicks to the website stayed around the same, which was 50-100 clicks per day even with all these different post types and timings. As you can see from May/June time, we tried fewer posts out of curiosity, and the website clicks tanked down to 10-20 clicks, yikes. So our plan B was doubling the number of posts from what we used to post and as soon as the idea was signed off. Wow.
We put our experiments all to the test with our timing knowledge, engaging posts and the sheer amount of posts. The website clicks skyrocketed from 50-100 up to 400+ per day on average!
We wanted a way to cement our work and prove that we are providing real engaged clicks, so we suggested a pop-up form that not only helps build up their email lists but proves our work is successful. Within one month, it gained 4,392 sign-ups with 3,837 ticking they came through from LinkedIn.
