• Reputation Management: We protect and rebuild your reputation with strategic interventions.
• Digital Clean-up: From removing damaging content to addressing false claims, we handle it all.
• Press Removal: We work with media outlets to remove harmful articles.
• Social Media Strategy: Managing online backlash and preventing viral negativity.
Are we a safer choice compared to a traditional PR firm?
In many ways, yes. While we don’t focus solely on traditional PR, our expertise in crisis management gives us a distinct edge. Traditional PR approaches often fall short in today’s fast-paced, social media-driven landscape. We go beyond delivering bland statements—we take calculated, strategic risks to not only resolve crises but also enhance your reputation.
Our speciality lies in shaping the narrative and guiding public perception, understanding what works for your audience and what doesn’t. We’re not for everyone, but if you want a hands-on team that turns challenges into opportunities, we’re the perfect fit. If you’re after just a standard PR statement, we might not be the right choice. But if you’re ready for a proactive, transformative approach, we’re here for you.
What are the key challenges in crisis management today?
The rapid rise of crises in today’s interconnected world is a challenge public figures must take seriously.
A single tweet or baseless claim can now trigger a global cancellation, often without evidence or context. In this environment, false narratives, opinions, or allegations can overshadow the truth, wreaking havoc on reputations. Whether it’s a disgruntled ex-employee spreading misinformation or a viral story lacking facts, the consequences can be severe—sometimes leading to international boycotts.
This is why having a robust crisis management plan is essential. Staying ahead of potential issues is the key to navigating today’s media landscape. With our expertise, we help public figures and brands respond swiftly and take control of the narrative before it spirals out of control. Direct communication and quick action are no longer optional; they’re expected, and that’s where we come in.
I found you on Google, how can I trust you?
While finding us online might be your first step, our true strength lies in the trust we’ve built through referrals and results. Lauren regularly appears on TV and radio as a trusted crisis PR expert—something that requires proving her credibility. Unlike other agencies, we don’t believe in taking photos with clients during their most stressful times or showing off names. Think about the priorities of those who do. We’re a humble team, focused on fixing the problem, not the fame that comes with it.
I have some juicy knowledge on a celebrity, will you help get it out to the public?
While we do receive emails with pretty out there “celebrity secrets”, we won't entertain them. Our mission is to improve reputations, not destroy them. We have no idea why so many feel we would do this, it’s honestly baffling. The emails are very entertaining though.
Do you work alongside other PR agencies?
Yes, we’ve collaborated with other PR agencies during crises, sometimes alongside as many as eight firms. While it can get chaotic, especially when traditional PR methods differ from ours, we always stay focused on the client’s best interest. We avoid the standard “issue a statement” approach, especially when an apology isn’t the right move. While there can be disagreements, we work hard to find common ground and offer modern strategies that fit today’s fast-paced, online-driven environment.
Can we use you as an extra opinion alongside our team?
Absolutely, this happens quite often. We’re happy to join meetings, provide honest feedback, and share our recommended strategies. We understand that in a crisis, you want multiple perspectives, and we aren’t offended if you seek input from other PR firms at the same time. In fact, we believe collaboration leads to the best results. The more ideas in the room, the better!
Can you organise TV appearances?
If it’s the right fit to help manage your crisis, we can absolutely organise TV appearances. While we can’t guarantee specific shows, we have strong, long-standing relationships with TV producers globally, which typically helps secure the right media exposure—whether TV, radio, or press. We’ll always be transparent about what’s achievable to avoid unrealistic expectations. If exclusive interview requests come in, we’ll guide you in choosing the best network to support your goals.
Can you set up a charity partnership for me?
We facilitate charity partnerships when we believe they align well with your character and genuinely reflect your goals. However, if it's merely a PR stunt on your part, we strongly advise against it. If we can perceive it as insincere, rest assured your audience will see through it as well.
We develop comprehensive crisis PR plans for our clients, carefully considering the potential benefits of a charity partnership. However, we remain flexible and adaptable to changing circumstances and reassess the viability of such partnerships as needed.
So… Do you not write statements?
Absolutely! Writing statements is a crucial part of our services, especially for clients facing high-profile legal issues or needing to address situations quickly. These statements help communicate key facts to the public and press. However, we believe relying solely on a statement won’t resolve most crises. While we offer traditional PR services, our approach goes beyond that—understanding the power of online press, social media, and your digital reputation to fully manage a crisis in today’s landscape.
What if I don’t agree with your plan?
It’s unlikely, as by this point we’ll have had multiple conversations to fully understand your concerns and goals. We prioritise your mental well-being, recognising that navigating a crisis can be overwhelming. Our plans are carefully crafted based on thorough research into public sentiment and media coverage, keeping your feelings at the forefront. If there’s something you’re not comfortable with, we’re happy to adapt. However, we’ll always be transparent if we think a different approach could put your reputation at risk.
Is there such thing as too controversial for you?
We often work with some of the world’s most controversial figures, and we don’t shy away from challenging cases. That said, we have our limits. While we’re open to differing opinions and thrive on complex situations, we won’t take on cases that involve illegal activity or conflict with our values. It’s important to ensure the alignment between our approach and your needs. Our focus is on navigating public perception, not defending actions that cross ethical or legal lines.
What if I change my mind on the plan or my friends disagree with your ideas?
It’s common for clients to get input from friends or family, but outside opinions, while well-meaning, are often biased and not based on research. We’re always open to pausing and reassessing if you’re feeling unsure—your comfort is key. However, we advise against changing course based solely on external advice. Our strategies are carefully developed with your best interests in mind, based on thorough research and experience, so we encourage trusting the process to get the best results.
Is it true that you turn down potential clients?
Yes, we do. If we feel there’s a mismatch or if inconsistencies in a client’s story raise doubts, we prefer to step back. It’s impossible to offer great service if we’re questioning the situation ourselves. It wouldn’t be fair to you. In crisis management, trust and communication are key, and we want to ensure that we’re the right fit to have those tough conversations. We believe in delivering the best service, which sometimes means turning clients down to avoid falling short.
Act Now, Protect Later
A crisis can happen at any moment. Don’t wait for things to get worse—let’s work together to protect your reputation now. Contact Honest London to set up a confidential consultation.
