Are you utilising your content and crafting campaigns to help you build your brand and business?
Strategic social media advertising helps drive conversions, follower growth, and impressions. Using your social media budget wisely, Honest London leverages creative ideas and valuable content to connect potential customers to your brand on social media (LinkedIn, Facebook, Instagram & Twitter).
We make the most out of your marketing expenditures by targeting specific users online by doing in-depth research before we start your paid social media marketing campaigns. This research allows you to reach your target audience with the latest, most engaging ad formats customised to your brand, time of year, and location and audience.
How does social media advertising work?
We will complete these three critical steps to make sure you achieve your goals from your social media advertising. Goals can be anything from new leads, exposure or web traffic.
Create an advertising strategy and figure out who we're targeting
Honest London's first step in developing a paid social strategy is to understand who your brand wants/needs to target, your brand's goals, and what platforms are currently used. We perform this in-house, reviewing competitors' content and performance and each social media platform's tools. Next, we use these data points to develop a robust audience persona, understanding what message to send, when, and where.
Help produce eye-catching content
Now we have discovered who we should be targeting for your social media advertising, which helps us produce a content strategy for your brand's campaigns. Why? Users interact with each social platform differently. We craft content that aligns with each platform's role, the best ad format and messaging to use, and what content to champion, whether a photo, video, carousel, story, link, filter, or canvas ad. The one size fits all approach to content will not produce successful results in today's social landscape, and our clients rely on us to keep their content relevant and impactful across all platforms.
And action!
Once the campaign starts, we don't put our feet up and relax. Instead, we implement our testing strategy, optimising in real-time and shifting your budget between different adverts and platforms to measure what messaging is performing well and which KPIs are succeeding. Our testing covers the performance of your social media advertising campaign by platform, audience, ad type, device, and flighting, giving us a complete picture of a brand's campaign performance. Our reporting includes insights on advertisement performance on each of those parameters, providing transparency on spending.
Results of your social media advertising
At the end of any paid social media advertising campaign, you'll receive a complete overview of results and explanations, along with what worked and, more importantly, what didn't work.
Are you utilising your content and crafting campaigns to help you build your brand and business?
Strategic social media advertising helps drive conversions, follower growth, and impressions. Using your social media budget wisely, Honest London leverages creative ideas and valuable content to connect potential customers to your brand on social media (LinkedIn, Facebook, Instagram & Twitter).
We make the most out of your marketing expenditures by targeting specific users online by doing in-depth research before we start your paid social media marketing campaigns. This research allows you to reach your target audience with the latest, most engaging ad formats customised to your brand, time of year, and location and audience.
How does social media advertising work?
We will complete these three critical steps to make sure you achieve your goals from your social media advertising. Goals can be anything from new leads, exposure or web traffic.
Create an advertising strategy and figure out who we're targeting
Honest London's first step in developing a paid social strategy is to understand who your brand wants/needs to target, your brand's goals, and what platforms are currently used. We perform this in-house, reviewing competitors' content and performance and each social media platform's tools. Next, we use these data points to develop a robust audience persona, understanding what message to send, when, and where.
Help produce eye-catching content
Now we have discovered who we should be targeting for your social media advertising, which helps us produce a content strategy for your brand's campaigns. Why? Users interact with each social platform differently. We craft content that aligns with each platform's role, the best ad format and messaging to use, and what content to champion, whether a photo, video, carousel, story, link, filter, or canvas ad. The one size fits all approach to content will not produce successful results in today's social landscape, and our clients rely on us to keep their content relevant and impactful across all platforms.
And action!
Once the campaign starts, we don't put our feet up and relax. Instead, we implement our testing strategy, optimising in real-time and shifting your budget between different adverts and platforms to measure what messaging is performing well and which KPIs are succeeding. Our testing covers the performance of your social media advertising campaign by platform, audience, ad type, device, and flighting, giving us a complete picture of a brand's campaign performance. Our reporting includes insights on advertisement performance on each of those parameters, providing transparency on spending.
Results of your social media advertising
At the end of any paid social media advertising campaign, you'll receive a complete overview of results and explanations, along with what worked and, more importantly, what didn't work.
All good things come to an end. Head back to the Honest London’s Reputation Consulting page.
Interested in only using Honest London for social media advertising help? No problem, get in touch today.