Social Media: Here's some easy ways to improve your Instagram engagement
Discover Your Best Time to Post
Did you know you could be limiting your Instagram engagement by posting at the wrong time or just not regularly enough?
While there are many ways to increase Instagram engagement, posting when your audience is most active is a quick win.
Instagram's algorithm loves posts that generate a lot of engagement in a short period and will often move that post to the top of your followers' feeds.
To encourage this, spend some time monitoring and tracking your Instagram analytics to learn when the best time to post is for your audience.
Start Conversations with Instagram Stories Stickers
Instagram Stories stickers are a great way to encourage your followers to chat and share their opinions and experiences with you, which, in turn, will help create a loyal following that feels connected to your brand.
Regularly Test and Analyse New Content Types
Some of the best content plans on Instagram come from experimentation.
Testing out new forms of content can feel daunting on Instagram, especially if you feel like you're onto a good thing and seeing good engagement on your current content strategy.
But trust us: trial, error, and content experiments are key to being ahead of the curve and having a stronger strategy.
Create "Saveable" Content for Your Feed
Instagram comments, shares, and saves are more important than ever. One of the best ways to improve your engagement for this year is to create more content that encourages your audience to tap that save button!
"Saveable content" is anything you know your audience will want to revisit at a later time.
Using carousel posts to share valuable tips and information can lead to more saves, as your audience can refer back to the post when they want to act on the tips.
When you're brainstorming "saveable" content for your feed, think about what's important to your audience and what they'll find value in. This can be anything from an infographic to funny memes or quotes that you know will resonate.
Share Data Your Audience Will Love
Posting personalised and data-driven content is a big trend prediction for 2020, and we think it will help drive engagement.
Write Longer Captions
Did you know that your Instagram caption can be up to 2,200 characters long? That's a whole lot of space to share with your audience.
One factor that affects how your Instagram post performs in the algorithm is "time spent on post."
So one of the easiest ways of improving your Instagram engagement is simply writing longer captions.
Add an Element of Fun
Instagram posts take time, effort, and planning to get right. But that doesn't mean you can't have a little fun!
We're seeing more and more brands add elements of humour and pop culture references to their posts by adding memes and trending topics to their content.
Pay Closer Attention to Your Hashtags
Understanding which hashtags are driving more people to your posts is fundamental if you want to increase your Instagram engagement.
The stronger your hashtag game, the more impressions and eyes on your content!
Create Shareable Content
The ability for users to share feed posts to their Instagram Stories or DMs is a handy feature that will help you reach even more people.
The key is making content you know your audience will want to repost.
Like creating saveable content, shareable content needs to be highly related to your audience's likes and needs. Think about infographics, data that could shock or spark intrigue, fun memes, or relatable quotes.
Create More Video Content
2020 was a big year for Instagram video — especially with the introduction of Instagram Reels — and it shows no sign of slowing down in 2021.
By incorporating more video content into your content strategy, you're almost guaranteed to increase engagement on your Instagram profile.
Instagram Reels is a great way to experiment with bite-sized content, explore a new creative video feature, and engage with your community.
