Ask yourself, how does your company truly see video right now? Perhaps you’re making videos but aren’t seeing results? Or maybe you’re not sure which departments budget it should come out of?
Video is, in fact, a really powerful SALES tool. It should come out of your sales budget.
Here are the seven selling components of videos that pave the way for sales:
1. The 80% video
Roughly 80% of the questions your sales team receives are generally the same. So why keep answering the same question over and over again?
Choose the top seven questions and create a video to answer them all. Create a long, detailed version for YouTube and cut down a teaser or short answer version, up to 1 minute, for social.
2.Landing Page Video
Viewers land on your landing page to find an enticing title. Secondly, they find a form to fill out. They hesitate, fears overwhelming them with the idea of spam emails, privacy, what’s going to happen next.
By placing a video next to the landing page form titled ‘See exactly what will happen if you fill out this form’ that addresses the viewer’s fears, you can increase conversions up to 80%.
3. Bio Video – Your people aren’t special until you show me they are
The online world is filled with content that isn’t personalized. The key is to create a personal or professional bio video and place it into your email signature using a service like Wisestamp or Sigstr.
The bottom line, you will be introducing yourself to the person receiving your email and you will see an additional 25-30% views from your email signature as you’re doing this.
4. Product and Service Pages
The second most viewed page on your website is the product and service page, after the homepage. Therefore, you should place separate videos for each of your major products and services. Whilst many companies already do this, they are missing the crucial second part
i. Who the product is for, who it helps and why people should like it.
ii. But most importantly, who the product and service are not for.
The moment you state who you are not a good fit for is the moment you become more attractive to those you are a good fit for.
5. Cost Price
Buyers’ expectations have raised over time, expecting to see the price when they land on your website. As soon as they cannot find the right information, they will simply go to another site that does have the right info.
We must be willing to teach the marketplace and prospective clients the factors that drive the cost up and keep the cost down. You don’t need to state specific costs, just address the components of how much it costs. If your competitors are too cheap or more expensive you have to help the marketplace understand why that is.
6. The Claims we make
We all like to make claims BUT how many of these claims have we shown and not just stated? Compare this against what your competitors are saying and often you all say the same thing. Next time a prospect asks, “can you prove it?”, you can instantly say “oh yes, of course, I can.”
7. The customer (heroes) journey
A lot of companies have written reviews and testimonial videos, but rarely do they have video journeys of customers.
Demonstrate real-world results and amazing customer journeys through videos that address these three main parts:
· Problem or need/issue
· The journey they went on with you
· Where they are today
By implementing one or seven of these components into your company’s video marketing strategy, you will see your videos driving sales
Words can paint a picture, but videos can tell stories. Stories connect with audiences and drive sales. With education and the right steps in place, you can make videos that drive sales.
