What to search when you need a crisis PR consultant (and want it handled personally)
When a crisis hits, whether it is media backlash, a corporate scandal, or a sudden social media storm, people rarely just search for “PR agency”. Instead, they look for terms like crisis PR expert UK, crisis management consultant London, or reputation repair after scandal.
These are high-intent searches, often made by people who need immediate help. They are not browsing, they are looking for an expert who can step in quickly and decisively.
What people are actually searching for
Some of the most common searches include:
crisis PR consultant London
PR firm for corporate crisis
emergency crisis communication consultant
reputation management during crisis
data breach response team
Knowing the exact terms people use matters. If you are a public figure, company, brand, or organisation facing a crisis, you want to appear in search results when those phrases are typed.
The speed of modern reputational damage
A decade ago, a damaging story might have taken a day to reach the press. Now, a single screenshot or leaked message can go viral globally in under an hour. Social media fuels outrage, spreads misinformation, and makes controlling the narrative much harder.
This is why a crisis PR strategy must be proactive, not reactive. If you wait to “see how bad it gets”, you risk the story becoming unmanageable.
Why crisis PR should be personal
Crisis management is not a process to hand over to a large, faceless team. Every detail matters, and the fewer people involved, the safer your sensitive information is.
At Honest London, all crisis PR work is personally led by Lauren Beeching, a recognised crisis communication strategist regularly featured on BBC News, Sky News, ITV, and in The Sunday Times. Every client works directly with Lauren from the first call to resolution, ensuring complete confidentiality and clear, consistent strategy.
How crisis PR protects your reputation
Modern crisis PR goes far beyond writing a press statement. It involves:
Search result management – pushing damaging content down in Google and promoting credible, positive stories
Media negotiation – working directly with journalists and editors to ensure accuracy and fairness
Social media crisis control – adapting responses for TikTok, Instagram, LinkedIn, X, and other platforms
Long-term reputation repair – restoring trust once the immediate crisis has passed
The takeaway
Crisis PR is not just about responding when something goes wrong. It is about being prepared so that when a crisis happens, you can act immediately and strategically.
For companies, brands, public figures, and high-profile individuals, the difference between lasting reputational damage and a managed resolution often comes down to how fast and effectively you respond.
If you are searching for a trusted crisis PR consultant, Honest London offers confidential, expert advice, with every case personally managed by Lauren Beeching.