We understand it’s natural for businesses to be hesitant when it comes to handing responsibility for critical business areas to outside parties. However, there is a time in every business’s growth cycle where the core team have to expand beyond the confines of their own circle.
Building a relationship with a nice and honest marketing/PR agency helps a business to focus the bulk of their time and money on improving their operational efficiency.
The role of the marketing/PR agency is to tap into the unknown potential sitting outside the business.
REASONS TO THINK OUTSIDE OF YOUR TEAM
Isn’t your team in the best position to advertise your products and services? Not usually. An experienced marketing agency will act as a vital extension of your marketing team – but one offering many extra advantages:
A FRESH PERSPECTIVE
Something we’ve found is that an internal team can be too close to a product or service. Like a tree, a business needs not only healthy roots and trunk (for stability and sustenance) but also healthy leaves to breathe and capture sunlight. The right advertising partner can find bright new opportunities for expansion.
DEDICATED TIME
Let’s be honest (no pun). An internal marketing/PR team is rarely allowed to focus solely on their job of researching markets and creating ad campaigns.
Every extra task assigned to the team will dilute their effectiveness in their main role. In contrast, an agency will be working only on delivering successful marketing/PR campaigns that improve your bottom line.
COST EFFECTIVENESS
A 360 agency like Honest London and Honest Stateside will bring multiple skills together under one roof. We have between the two founders alone 25 years experience in PR, Comms, Digital Marketing and Celebrity Management. Not only do you receive a fresh opinion on what your business could be doing to grow, you gain a longterm team all for 1 fee.
ACCOUNTABILITY
A good marketing/PR agency know the tools and techniques needed to measure campaign performance and report them in clear, plain language. We’ve found that internal teams often track the wrong metrics or fail to measure results at all, driven mainly by belief and ‘group think.’
EXPERIENCE AND CONNECTIONS
Although every marketing sector is unique, an experienced marketing agency will have come across familiar challenges to the ones you are facing. Whether it’s tapping into a new market or selecting the right social media platform, a good agency will draw on past lessons to reduce the time spent on trial and error.
Experience also brings contacts and connections. A marketing agency will always have an expert on the end of a line who they can turn to for advice or support.
Making the right decision when working with an advertising and marketing partner will bring your business the best of both worlds: a fresh and vibrant marketing strategy and lean, efficient business systems.
