Why Social Media Isn’t Working for Your Brand (And How to Fix It)
Social media is one of the most powerful marketing tools available, yet so many brands struggle to see real results. Whether it’s low engagement, poor conversions, or an algorithm that feels impossible to crack, many businesses are wasting time and budget on social media strategies that don’t actually work.
If you’re searching for a social media agency in London, chances are you’re looking for more than just someone to schedule posts. You need a team that understands how to grow an audience, drive engagement, and turn social media into a real business asset—not just another marketing expense.
At Honest London, we manage social media accounts for brands that want to see real, measurable results. Here’s what’s holding most brands back, and how a strategic social media agency can fix it.
1. You’re Posting, But You Don’t Have a Strategy
One of the biggest mistakes brands make is treating social media like a content dump. Posting regularly is important, but if there’s no strategy behind it, you’re just shouting into the void.
Social media success comes from understanding your audience, platform trends, and what actually drives engagement. A great post isn’t just about nice visuals and a good caption—it’s about knowing:
What content works best for each platform
How to keep engagement high when algorithms change
What your audience actually wants to see and interact with
How to turn engagement into conversions, not just likes
Without this, social media will always feel like a waste of time.
How we fix it: We build a tailored social media strategy for your brand—not just generic “post every day” advice. Everything is planned with purpose, from content calendars to engagement tactics, ensuring your brand is building real momentum.
2. You’re Not Using the Right Platforms (Or Using Them Wrong)
Not every social media platform is right for every business. Some brands spread themselves too thin across every platform, while others stick to just one and wonder why they’re not seeing results.
Each platform serves a different purpose:
Instagram: Best for brand-building, visual content, and influencer marketing
TikTok: Great for virality, but not always great for sales
LinkedIn: Ideal for B2B marketing and professional branding
Facebook: Still powerful for ads and local business marketing
Reddit: A hidden gem for brands that know how to use it right
How we fix it: We analyse where your audience actually is and focus on the platforms that will generate the best ROI. If you don’t need to be on TikTok, we won’t tell you to be. If LinkedIn will serve you better than Instagram, we’ll build a strategy around that.
3. You’re Ignoring the Algorithm
Social media algorithms control everything, what gets seen, how far your content spreads, and whether your posts get buried. If you’re not working with the algorithm, you’re wasting effort on posts that will never reach your audience.
Every platform has different rules:
Instagram: Prioritises Reels and interactive content (Stories, Polls, Questions)
TikTok: Pushes out fresh content fast but drops engagement quickly
Facebook: Wants users to engage with Groups and longer-form content
LinkedIn: Loves long, text-heavy posts and conversation starters
How we fix it: We don’t just create content, we optimise it for each platform’s algorithm. Every post is designed to get maximum visibility, whether it’s using trending sounds, interactive features, or platform-specific engagement tactics.
4. You’re Not Using Paid Ads Effectively
Organic reach isn’t enough anymore, especially on platforms like Facebook and Instagram. If you’re relying solely on free content to grow, you’re fighting an uphill battle.
That doesn’t mean throwing money at ads randomly. A well-planned paid strategy can:
Target your exact audience based on demographics and behaviour
Retarget people who have already engaged with your brand
Turn social media into a direct sales driver, not just a visibility tool
How we fix it: We create paid ad strategies that actually convert. From audience targeting to ad creatives, we ensure your budget is spent where it matters.
5. You’re Not Building a Community
Social media isn’t just about broadcasting content, it’s about building an audience that engages with you. If you’re just posting and leaving, you’re missing out on real growth opportunities.
Engagement is the difference between a passive follower and an actual customer. If people aren’t interacting with your content, you’re not creating content they care about.
How we fix it: We create engagement-driven strategies to build a strong community around your brand. This includes:
Content that encourages discussion and shares
Interactive features like polls, Q&As, and live sessions
Community management to keep engagement high
6. You’re Not Measuring Results (Or You’re Measuring the Wrong Ones)
Follower count doesn’t mean success. Engagement for the sake of engagement isn’t enough. The real question is: Are your social media efforts leading to actual business growth?
Key metrics that actually matter:
Conversion rates: Are people buying, signing up, or taking action?
Customer retention: Are your followers staying engaged long-term?
Cost per acquisition: Are your ads bringing in valuable leads?
How we fix it: We track, analyse, and refine every campaign to ensure your social media is doing more than just looking good. We focus on real business impact, not just vanity metrics.
7. Social Media Shouldn’t Feel Like a Chore
A lot of brands approach social media with a box-ticking mentality—post five times a week, reply to a few comments, and hope for the best. But social media should be dynamic, creative, and strategic.
If social media feels like a chore, something isn’t working. Either:
You’re posting just for the sake of it
You’re on the wrong platforms
Your content isn’t resonating
You’re not seeing the right results
Social media should be exciting, not just another task to check off the list.
Why Honest London Charges the Same Fee Irrespective of Brand Size
One thing that sets us apart from most agencies? We charge the same fee for all clients, regardless of size.
Why? Because effective social media management takes the same level of work whether you're a startup or a global brand. Posting five times a week, managing engagement, tracking performance, and adapting to trends requires the same effort no matter how big your company is. The difference is in the strategy and execution, not the workload.
Unlike many agencies, we don’t try to guess how much we can get away with charging based on your company’s revenue. Our founder, Lauren, was once shocked to be asked to check a potential client’s Companies House records to see how much the agency she worked for could charge them. That approach didn’t sit right with her—so Honest London was built on a fair, transparent pricing structure.
More Than Just an Agency—We Become Part of Your Team
Our goal isn’t just to run your social media, we want to become an extension of your team. Instead of hiring one in-house social media manager, our fee gives you a full team of experienced specialists who understand strategy, content, engagement, paid ads, influencer collaborations, and crisis management.
For less than the cost of hiring a single full-time employee, you get:
A full team with experience across multiple industries
Daily social media management tailored to your brand
A strategy that adapts to what actually works—not a rigid content plan
Honest feedback on what’s performing and what’s not
We also don’t limit our services to a set number of posts per week because a fixed plan rarely works. Some months, you might need daily posts, other months, the focus might be on engagement, influencer collaborations, or paid strategy. Social media isn’t about ticking a box, it’s about finding a working solution that actually delivers results.
Whether you’re a startup or a huge international company, you get the same amount of work from us. If something isn’t working, we tell you, instead of hiding it behind reports filled with vanity metrics.
Our approach is simple, we charge fairly, we work smart, and we focus on what actually moves the needle.
Why Brands Work with Honest London
We handle everything from content creation to community management, paid ads, and brand positioning, ensuring your social media presence is actually delivering results.
If you’re looking for a social media agency in London that understands strategy, growth, and audience engagement, let’s talk.