Way back in the dark ages (before social media), we got to know a celebrity intimately by watching a TV interview or reading a tabloid magazine article. Now thanks to Instagram, Snapchat, Twitter, and Facebook, we are in their bathrooms, their private jets, their backstage green rooms… and we know all the members of their entourage (we follow them, too). Here, we've found a few tricks inspired by these social masters that you can swipe to build your own social media stardom.
Intention
Scroll through Taylor Swift's Instagram feed and tell me that those pictures weren't all carefully curated to represent her as a fun-loving gal. Instead, that "casual" photo of Girls' Night Out consisted of hair, makeup, wardrobe changes, and more than a bit of retouching. Every post from a celebrity amplifies their personal brand, and every post is made with intention.
Steal the trick: Get serious about your photo content, as well as your words. One hundred per cent of your posts must align with your branding – the impression you want to convey. Create the standard that your profile will live up to. Don't post something to post. Instead, make sure that every post is consistent in quality, mood, and spirit.
Influence
You don't even know she's doing it, but celebrities are getting paid to tell you about the teeth whitener they've been using or the t-shirt they're wearing that they just can't live without now. Influencer marketing is huge in social media, with some A-list celebs getting paid hundreds of thousands of pounds for just one Instagram post. Word of mouth is the best sales tool, and it doesn't have to be from a celeb. Sure that face cream gets a massive boost in sales when Nicole Kidman says she loves it. But you'd also likely buy it if your best friend with flawless skin told you she uses it.
Steal the trick: Boost awareness by putting your product or service in front of influencers. We're not talking A-list, unreachable celebrities. Social proof comes from any trustworthy peer. Look for people who have earned the respect of a large group of your target customers, and reach out to ask if they would use your products and talk about them online.
Management
Let us get real: Rihanna is not huddled over her phone crafting her following tweet. This is where the social media agencies job comes in: reported to make upwards of six figures, these agencies are dedicated to their celebrity client, whether by being part of the in-person entourage or fielding the wants and desires of divas from afar. Either way, social media agencies must take meticulous care to ensure their client is presented to the public correctly. Or else.
Steal the trick: Running a business and building a brand leaves you with more than enough to do. Hiring a social media agency frees up your time by allowing the experts to care for your marketing and online branding. No more trying to figure out what content to post, who to connect with, how to get attention: they do the work for you.
If you're thinking about outsourcing your social media, the experts at Honest London can help you reach your goals in an instant. Our team are eager to build an exciting, visibility-enhancing, community-expanding, website-traffic-generating program to take you and your company to the next level.
