Is your brand ready for lockdown? Here's some key actions to take
Since the beginning of the pandemic, the prospect of a second lockdown has loomed in epidemiology planning. The recent news of the UK going back into a full lockdown for a month will, unfortunately, mean that businesses across the country will be impacted over the coming four weeks.
In these uncertain times, effective leadership is crucial and can enable brands to plan and minimise the impact of the crisis on their organisation and its people.
Key actions for brands to take now to best prepare for the new lockdown
Review your initial COVID-19 response and update your pandemic plan
What went well during the March lockdown and what could you have been done differently?
Understanding the pinch points of your business’ response will allow you to address these in your brand continuity plan and be better prepared for this four-week lockdown. Besides, it will reveal the areas in which you excelled, perhaps by quickly pivoting to a new product or range, embracing digital technology to continue trading, or adapting to lockdown with a new business model or strategy.
Understand your customer needs and communicate with your clients
Communicating effectively with your customers has been and will continue to be a key consideration during the pandemic. With this lockdown taking place, you will need to respond quickly and ensure your clients are aware of any last-minute changes that have had to take place within your operation.
Have you had to change your hours? Remember to update all your channels (website, online listings, adverts and social media platforms)
Have you switched to delivery, takeaway or click-and-collect?
Do you have to cancel bookings? You will need to inform your clients and customers promptly.
Besides, brands must understand how the pandemic has shifted customer values to be able to restructure their marketing approach, adapt their messaging and successfully reach their target market.