Importance of celebrity and brand reputation management
In our current digital age, reputation is everything. From social media to personal blogs, how we present ourselves publicly constructs an indelible perception of our brands. It can also play part in important factors such as scoring that dream job you’ve wanted, there’s a reason they ask for your social media links on many applications.
The importance of digital reputation is especially true for a celebrity. You could be a movie star, a healthcare leader, a social media influencer — you name it — your reputation is the key currency for how you’re viewed by the world. It means that any missteps you make can leave a potent mark on your brand.
This is why Honest London offers celebrity reputation management, we do not only maintain and grow the reputation of a celebrity (keep their name looking great, growing social numbers and getting press), we also help in crisis situations to help the celebrity get out of trouble if they slip up or a bad story is released about them.
If reputation turns sour for the celebrity, it can also impact the bottom line of brands they work with.
The reputations accrued by public figures, a celebrity, thought leaders and influencers can make a serious mark on a brand or campaign they partner with. How does a brand mitigate risk?
Enter the rise of reputation management for brands. Honest London offers brands reputation management for celebrity scandals that they have worked with in the past or currently working with. This seems over the top but with the modern world, brands can be slated for keeping a campaign from a year back with a now “cancelled” celebrity. Some may see it as free promo, others not so much. We come in and clean up the brands online image and remove risk of the brand being caught up in the scandal/cancellation.
“One recent report found that reputational damage is the No. 1 risk that companies fear,” Vulture reports.
This also hammers home just why a celebrity/influencer might want to be mindful of how they conduct themselves in the public sphere. What they say and post reflects not just on them, but companies the celebrity works for.
To find out more about our celebrity and brand reputation offering, get in touch today or click below to learn more.
